We started with a simple idea: Type questions and sift through charts.
What we found was clients needed just as much help getting their data cleaned, prepped, and organized. Reporting was just one step in the Decision Feedback Loop.
We helped with Business Intelligence roadmaps and writing scripts to clean and model their data. But there was a problem: What our customers needed was a dedicated, in-house team to build and manage their decision infrastructure.
They were at an impasse. Should they invest in all the time, talent and technology needed to build a complete Decision Feedback Loop? Could they justify a $0.5M to $1M per year budget to do this? The answer was often No.